Auburn University debuts new collegiate license plate design

AUBURN – Auburn University has introduced a new design for its collegiate license plates to be available in late August or early September.

Proceeds from the sale of Auburn University license plates in Alabama go to the Auburn University “License to Learn” Scholarship Endowment Fund, a statewide program that raises funds for freshmen scholarships. Approximately $1.2 million in scholarships was awarded in 2008-09.

The state requires the collegiate license plate designs to be changed every five years. Auburn University’s new design features the interlocking AU logo on the left side of the tag, an orange gradient at the bottom and a blue gradient at the top, with “Auburn” in orange at the top of the tag. The new design will allow for six characters; past designs have had space for only five. This will allow for additional personalization options.

Several new designs were considered, but in the end, Auburn alums voiced their opinions via a survey and one design in particular was overwhelmingly the favorite.

“I appreciate the university asking Auburn in-state alumni to participate in choosing the new tag design,” said Debbie Shaw, vice president of alumni affairs. “Our alums love to show their support of Auburn and what better place than on the highways every day.”

Auburn University collegiate license plates will be available at local county license offices in late August or early September. Since all counties will not receive the tags at the same time, those interested in purchasing the tags are encouraged to call first. Both numbered and personalized tags are available. The cost for either one is $50 above the normal tag cost of $24.25. Collegiate license plates may be purchased at any time, regardless of the individual’s tag renewal month.

To search for or reserve a personalized tag message online, go to the Web site for the Alabama Department of Revenue, Motor Vehicle Division, at beginning Sept. 1.

Auburn tags are also available in Georgia, Tennessee, Virginia, Mississippi and South Carolina. New Auburn University tags will be available this fall in North Carolina. Sales from the South Carolina and North Carolina tags also benefit scholarships.

For more information on Auburn’s car tag program, go to, or call the Auburn University Alumni Affairs office at (334) 844-2586.

For a high resolution image of the new Auburn University car tag, go to

Contact: Debbie Shaw, (334) 844-1134 (, or
Mike Clardy, (334) 844-9999 (