AUBURN – Auburn University today announced the launch of a dedicated Channel on the widely popular video-sharing Web site YouTube, www.youtube.com/AuburnUniversity.
The Channel currently features more than 60 videos including various lectures and events as well as several student study abroad experiences. Among the most viewed clips are videos of AU’s beloved mascot Aubie and a promotional video featuring AU alumni reading the Auburn Creed.
“Through our relationship with YouTube, we are able to take our video content directly to where the audience is, ” said Mike Clardy of AU’s Office of Communications and Marketing. “The huge benefit for us is that YouTube is an established entity and provides us another method for sharing information about Auburn.”
AU’s Office of Communications and Marketing manages the content on the university’s YouTube Channel and anyone can subscribe to the site, which will notify subscribers when new videos are posted. Viewers also have the opportunity to post comments about each video. Such features allow AU’s YouTube viewers to become engaged in the content while providing the university with valuable feedback.
Founded in February 2005, YouTube is the leading online video community that allows people to discover, watch and share originally created videos. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through Web sites, blogs and e-mail.
AU’s partnership with YouTube marks the university’s latest new media initiative. Last semester AU announced the launch of AU iTunes, a partnership with Apple to provide a dedicated space on iTunes where faculty and campus groups can post information including presentations and lectures available for download. Last fall the university also launched an RSS feed and Wire Eagle, a subscription-based weekly e-newsletter.