AU’s Auburn Technical Assistance Center to host community festivals workshops in January and February

AUBURN – Auburn University’s Auburn Technical Assistance Center will hold one-day workshops in January and February on how to organize and conduct successful community festivals.

The workshops are scheduled for Friday, Jan. 25 at the Hotel at Auburn University; and on Friday, Feb. 29 at the Barber Vintage Motorsports Museum in Birmingham. The workshops will feature experts on planning and managing community events.

“Whether you are new to community festivals, or an experienced veteran, these events will provide you with new insights into the best festival practices used by event planners nationally,” said Auburn Technical Assistance Center Director Henry Burdg.

Session topics include strategies and tactics for attracting attendance and promoting events; getting no-cost event publicity; working with limited budgets and resources; adequate liability protection; securing support and volunteerism; and financial management strategies.

Speakers include Lee Sentell, director of the Alabama Bureau of Tourism and Travel; Rick Lott, executive director of the Savannah Waterfront Association; Sylvia Allen, president of Allen Consulting Inc., a premier event marketing firm; Tom Shipp, vice president of Kaliff Insurance, an established insurance agency that specializes in fair and festival insurance; L. Wright Tilley, president and chief executive officer with the Macon, Ga. International Cherry Blossom Festival; and Vicki Morese of the Alabama Mountain Lakes Association and the Chamber of Commerce Association of Alabama.

The cost for each workshop is $130. The registration fee covers the seminars, workshop materials and lunch. To register, go to, call (800) 446-0386 or contact Talitha Norris at (334) 844-3885 or

The Auburn Technical Assistance Center was established in 1976 and is an affiliate of the Alabama Technology Network and an Economic Development Administration University Center. ATAC provides business and technical assistance, customized training and consultation in implementing value-added strategies to manufacturers and other businesses, not-for-profit organizations and government agencies in Alabama and the Southeast.

Contact:  Mitch Emmons, (334) 844-3881 ( or
Mike Clardy, (334) 844-9999 (