Auburn University honored with Program of the Year award by international licensing association

AUBURN – The International Collegiate Licensing Association has honored Auburn University with its Synergy Award: Program of the Year.┬áDirector of Trademark Management and Licensing, Susan Smith, and assistant director, Jennifer Blackmon, will accept the award at the ICLA Annual Convention in Orlando, Fla. next week.

“We are honored and proud to accept ICLA’s Synergy Award on behalf of Auburn University,” said Smith. “But as implied by the name of the award itself, we also accept this award on behalf of our many licensing partners, Auburn University administrators, retail partners and dedicated licensees who make the program a success.”

The Office of Trademark Management and Licensing works to ensure proper use and application of Auburn University trademarks, while strengthening the Auburn brand and generating revenue which funds academic and athletic scholarships.

ICLA noted that under the leadership of Smith, the Auburn licensing program has grown from $30,000 in the early 1980s to $3 million today. Auburn’s licensing program works closely with the athletics department, their media rights holder and other campus departments to fully maximize licensing opportunities.

Programs such as “All Auburn All Orange,” “True Blue,” and “Auburn. Love It. Show It!” help build the relationships on campus as well as support retailers that carry Auburn University product.

ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. ICLA is administered by the National Association of Collegiate Directors of Athletics, which is in its 46th year. For more information on NACDA and the 11 professional associations that fall under its umbrella, go to

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Mike Clardy, (334) 844-9999 (