AUBURN – Five Auburn University graduate students will present their Collegiate Energy Challenge public relations campaign May 24 in Washington, D.C., to industry leaders in America’s Natural Gas Alliance, or ANGA.
Rebecca Orr, Matthew Ingram, Trevor Hannum, Julia Watterson and Sarah Mather are students in Brigitta Brunner-Johnson’s public relations theory class in Auburn’s College of Liberal Arts. Throughout spring semester, they formed an in-class working marketing agency, Auburn Communication Solutions, to research, implement and evaluate an integrated marketing campaign designed to educate and inform people about the benefits of natural gas as an energy source.
The students were given a $3,000 budget to help them bring their plans to life. In Washington, D.C., the students will present the successes of their campaign and share the results with the AGNA representatives.
“This is a phenomenal opportunity for our student agency to represent Auburn University nationally, while creating awareness around campus about the emerging ‘green’ industry of natural gas,” said Ingram.
Auburn University was one of a select group of schools throughout the country that were invited to participate in ANGA’s Collegiate Energy Challenge. All participating schools submitted their ideas and the students representing Auburn University were selected as one of three final teams to take the trip to Washington, D.C. In addition to Auburn University, the University of South Florida and the University of Texas, Arlington, will also be presenting their campaigns.
ANGA worked with the universities through EdVenture Partners, a group that develops and manages innovative industry-education partnerships with high profile, real-world clients and students at colleges and universities nationwide.
(Submitted by Vicky Santos.)