AU fans urged to celebrate team spirit, show their colors by wearing Auburn gear on designated days

AUBURN – Auburn University students, alumni and fans will have several opportunities to show their colors this fall by participating in three upcoming loyalty programs: College Colors Day on Friday, Aug. 29; All Auburn All Orange beginning Aug. 30; and a new program, Paint Your Town Orange and Blue.

“The Auburn family is proud of its heritage, and we are encouraging them to show it by wearing their orange and blue wherever they are on Fridays and to support our All Auburn All Orange events,” said Jay Jacobs, Auburn University Athletics Director.

Events begin on Friday, Aug. 29, with College Colors Day, a national movement in conjunction with the kickoff of the college football season. College Colors Day promotes higher education and celebrates the achievements, spirit and traditions of colleges and universities. Gov. Bob Riley has officially proclaimed Aug. 29 as College Colors Day in Alabama.

Auburn fans can continue to show their support throughout the fall by participating in All Auburn All Orange. Established in 2004 to celebrate the unity and spirit of the Auburn family, the All Auburn All Orange program encourages fans to purchase and wear the official All Auburn All Orange T-shirt to designated events.

Upcoming All Auburn All Orange events include: Auburn football vs. Louisiana-Monroe Aug. 30 at 6 p.m.; Auburn football vs. Georgia Nov. 15; Auburn volleyball vs. Arkansas Sept. 19 at 6 p.m.; and Auburn soccer vs. Mississippi Oct. 3 at 7 p.m.

In March, fans had the opportunity to vote for the 2008-09 All Auburn All Orange T-shirt design and the winning design was announced at the A-Day game. A portion of the proceeds from this T-shirt supports Auburn’s student scholarship programs and helps fund the Student Government Association’s Big Event program. The Big Event is a way for Auburn students to give back to the Auburn community through service projects on one specific day.

Last year, approximately 10,000 All Auburn All Orange shirts were sold providing more than $15,000 for student scholarships and the Big Event.

“The money raised through the Auburn licensing program plays an important role in our ability to continue providing scholarships to our students,” said Auburn University President Jay Gogue. “We are also very proud that our students are willing to give a Saturday to perform service projects for people in the Auburn community.”

All Auburn All Orange shirts can be purchased from numerous retailers throughout Alabama, Georgia and Tennessee. For a complete list, visit http://www.auburn.edu/administration/trademark/allauburnallorange/retailers.html.

Paint Your Town Orange and Blue is a new initiative this year that asks all Auburn fans to wear team colors every Friday during football season. The first opportunity to participate is Friday, Aug. 29, and coincides with College Colors Day.

“We want Auburn fans everywhere to show their support for the Auburn Tigers by wearing their Auburn gear every Friday during the season,” said Lauren Hayes, Auburn’s Student Government Association President.
For more information and to see the All Auburn All Orange T-shirt design, visit http://www.auburn.edu/allauburnallorange.

(Contributed by Katie Wilder.)

Contact: Katie Wilder, (334) 844-9999 (wildeka@auburn.edu), or
Mike Clardy, (334) 844-9999 (clardch@auburn.edu)