Auburn receives high honors for communications, marketing and alumni programs

AUBURN – Auburn University received seven awards for its communications, marketing and alumni programs at the 2009 southeastern regional meeting of the Council for the Advancement and Support of Higher Education, or CASE, held Feb. 11 in Atlanta.

The Office of Communications and Marketing won a Grand Award, the highest honor, in the crisis management plans category for its Message Dissemination in a Crisis entry, an outline of Auburn’s new emergency communications plan and publications created in cooperation with the Office of Risk Safety and Management and the Department of Public Safety.

The office also was a Grand Award finalist in the institutional relations projects category for The Uganda FISH Project, a series of media projects about the work of Auburn aquaculture researcher Karen Veverica in Uganda. The effort was a collaborative venture with the College of Agriculture and Department of Fisheries and Allied Aquacultures.

“This year’s awards are the result of many partnerships with colleges and departments across campus,” said Camille Barkley, Auburn’s director of marketing and creative services. “Being recognized for creatively telling the stories of Auburn’s strengths and service is gratifying.”

Auburn Magazine, the Auburn Alumni Association’s quarterly publication, was a Grand Award finalist in the alumni magazines category and a Grand Award finalist in the excellence in feature writing category for “The Nose Knows” article written by Suzanne Johnson.

The Auburn Report newsletter won an Award of Excellence in the tabloid and newsletter publishing improvement category, while an anti-hazing campaign brochure created for the Office of the Dean of Students picked up an Award of Excellence in the low budget publications category. The Office of Communications and Marketing also won a Special Merit Award for its work with the Office of Diversity and Multicultural Affairs on a faculty recruitment advertisement.

This year’s CASE competition had 869 entries from across the Southeast. CASE, with 3,200 member institutions nationwide, is the primary association for education professionals in communications and advancement fields. Auburn is in District III, which represents most colleges and universities and other educational institutions in eight southeastern states.

The Office of Communications and Marketing also recently won nine honors in the Service Industry Advertising Awards competition, which had 1,200 entries. Honors include Gold Awards for an anti-hazing campaign advertising insert;  Student Counseling Services’ public relations campaign; Pretty Face magazine advertisement series for recruiting students; and the AU Alert and emergency communications plan.

Bronze Awards were received for the “War Eagle Moment: Alaska” television advertisement; The FISH Project video production; Office of Diversity and Multicultural Affairs newspaper ad series; International Quality of Life Award advertisement; and the anti-hazing campaign.

In this year’s Annual Admissions Advertising Awards competition, sponsored by the Admissions Marketing Report, Auburn picked up five honors. These include a Gold Award for the “Pretty Face” student-recruitment newspaper advertisement; Bronze Award for The Auburn Abroad Experience brochure; Merit Award for the Counselor Chronicle newsletter; Merit Award for the Events and Visits brochure; and Merit Award for the Honors College brochure.

The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

Contact: Deedie Dowdle (334) 844-9999 (dowdldk@auburn.edu), or
Mike Clardy, (334) 844-9999 (clardch@auburn.edu)