AUBURN – Auburn University’s DesignSeed program was recently recognized with a 2010 Innovator Award by Southern Growth Policies Board, a regional economic development think tank. DesignSeed creates businesses in rural and distressed areas of Alabama based on innovative product designs created by Auburn’s industrial design students. The 2010 Innovator Awards were chosen from creative initiatives designed to help communities recover from the recession.
DesignSeed is a collaboration of Auburn University’s Office of University Outreach, Technical Assistance Center, or ATAC, and industrial design program. The first step in the DesignSeed process is seek input from community leaders, stakeholders, citizens and workers to identify natural resources and community assets around which to build business ideas. The next step is to provide assistance in identifying and supporting entrepreneurs who can launch the resulting products.