Tag Archives: Olympic coverage

Auburn researcher finds gender gap in Olympic coverage is narrowing

AUBURN UNIVERSITY – An Auburn University researcher was part of a team who found that, in the combined 18 nights of NBC’s Sochi Olympic broadcast, male athletes received the plurality of the network’s primetime coverage, but not nearly to the extent of past Winter Olympic analyses.

Lauren Smith, an assistant professor in the School of Communication and Journalism at Auburn University, along with a research team consisting of James Angelini, an associate professor at the University of Delaware, Andrew Billings, a professor at the University of Alabama and Paul MacArthur, an associate professor at Utica College, charted the amount of time the NBC broadcast network devoted to male and female athletes on its primetime Olympic telecast.

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